Primark · 2026

Primark

Photographer: Charlotte Hadden
Motion: Sasha Novitskiy
Ad Agency: VCCP
Production: Steel Productions, Cape Town

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Primark - Primark campaign produced by Steel Productions in South Africa, photographed by Charlotte Hadden

Send us your brief

Tell us what you want to shoot and when. We will come back with locations, crew and a budget.

Contact us production@steel.co.za